You can integrate LimeCall with Google Tag Manager (GTM) and further with Google Analytics, Google Ads, Facebook Ads etc.
The integration with GTM is done by the data layer. The image below describes well how the information is passed to GTM.
It's assumed that you have your GTM installed on your website.
Here is a Step-by-Step guide on Integrating LimeCall with Google Analytics using Google Tag Manager
Step 1 : To start sending events to GTM you need to enable LimeCall <> GTM integration.
To do this: Go to Settings in LimeCall dashboard and tick "Integrate with Google Tag Manager".
You may access it via Settings >> Installation >> Google Tag Manager
Hurray! events are now sent you the data layer.
Step 2 : Now it's time to define Triggers in your GTM console.
Go to Triggers and add New. Now you need to specify which events you want to track.
Events names in the data layer are the same as on the list but with a 'limecall.' prefix so for ex. 'callInitiation' event in the data layer event is named 'limecall.callInitiation'
To start with add a 'limecall.callInitiation' trigger like in the example below.
Step 3 : Now it's time to create a tag. Go to Tags and add New. Follow the example.
Please make sure that you put your tracking ID for Google Analytics and that you link your tag with the previously defined trigger.
Step 4 : Time to submit the changes in GTM